Good storytelling…
is to stand out from the competition, capture the attention of consumers, and create a memorable brand experience and it’s the foundation of a successful ‘Go to Market’ strategy. My passion and experience lies in creating beautiful and captivating stories from conception to execution…
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Experience in creating…
-marketing story hierarchies and launch calendars
-creative concepts for in-store storytelling around product and collections
-tiered POP/in-store marketing/vibe package by customer segmentation
-content for regional collections and marketed styles
-launch roll-outs and event production
-budgeting
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Specific to…
-asset selection for windows and in-store pop
-deliverable calendars
-creative window and in-store merchandising concepts
-designing signage and signage fixture packages
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Experience in creating…
-thorough launch directives for internal and customer-facing product/collaboration launches
-creative pitch decks for seasonal campaigns
-curated seasonal product assortment directives for vertical retail, wholesale partners, and Latin American region
-brick and mortar guides that outline use of marketing assets within in the marketplace
-seasonal collection overviews for sell-in use
