STORE DESIGN & MERCHANDISING
The importance of…
Good retail design and merchandising can make all the difference in attracting and retaining customers, increasing sales, and building a strong brand reputation. From the layout of a store - to the product displays and signage, every element of a retail space should be carefully considered to create an inviting and visually appealing environment that reflects the brand's personality and values.
Effective merchandising can help to showcase products in a way that captures customers' attention and encourages them to make a purchase. With so many options available to consumers, a well-designed and merchandised store can become a community hub and the key to standing out in a crowded marketplace and building a loyal/returning customer base.
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-Designing spaces up to 14,000 sq. ft., including locations in Malibu, Waikiki, Vail, Puerto Rico, and Park City.
-Designed showrooms for New York, Dallas, Seattle, and Vancouver.
-Contributing to design for floor fixtures and wall build-outs, designation of types of fixture packages curated to locations, and overall layout and flow of sales floors.
-Creating image and branding packages including: upper visuals - choosing placement of seasonal, timeless, and product specific imagery and promo signage.
-Designing overall atmosphere of store including sourcing additional vibe pieces, creating inviting seating and non-product, community engagement areas within the stores.
-Creating and maintaining visual budgets.
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-experienced in working with vendors and internal brand teams from conception to final roll-out to design fixtures that maximize inventory, accessibility, adaptability, durability, and overall aesthetic that meet brand’s needs for one-off projects and full brand fixture package re-designs.
-organizing the roll-out of new fixture packages to vertical retail and wholesale partners across the America’s region including delivery, construction/white glove service, and re-setting of the retail space.
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-developing comprehensive merchandising strategies for 30+ vertical retail doors and whole partners as needed.
-creating monthly merchandising, window and marketing directives for vertical retail locations.
-creating seasonal product assortments for vertical retail
-working with buying and allocation teams to create or adapt visual merchandising direction based on sales or promo needs.
-developing eye-catching displays and window concepts for seasonal collection and product launches for global and regional distribution.
